As humans we inherently get stuck in habits and routines. When you woke this morning more than likely you went through your routine. You took the same shower with the same process of brushing of your teeth and of course the same tired gaze into the closet for today’s outfit. The same habits and routines may go for your businesses and marketing. You get into similar routines including your; budgets, medias, spending levels and schedules.
Ask yourself these simple questions and answer honestly.
1. Do I understand all the marketing and advertising vehicles available to my business?
2. What are the costs or investment needed for each of these?
3. How should I be spending right now on marketing and advertising?
4. Am I using the correct mix of media for my business? Print, Broadcast Television, Cable, radio, direct mail, newsprint, inserts, online (and all its different components), outdoor, interior pop just to name a few.
5.How can the Internet and its cost effective opportunities create quality traffic in my store?
Only you know the answers to these questions. I certainly can’t say if you have it right or wrong but he odds are you haven’t varied your media mix or method much from a year or two ago (with the exception of volume or frequency changes). I can say with complete certainty that we are all human and often get stuck in routines and our marketing and advertising is no exception. This is intended to be a short and thought provoking blog to get you to slow down for a second and really think objectively about your marketing investments. Is that adverting medium running because I have always done it or maybe it used to work or maybe I just haven’t made time really find out what’s out there? Now that you have been poked what are you going to do about it?
Domenic Modica
Sr. VP of Marketing
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