Your Real 'Social Network'

The famous movie line from “Social Network” many have come to know is, “a million dollars isn’t cool, you know what’s cool…a billion dollars”. While the creator of Facebook knows this all too well, his web-site popularity is heavily based on its instantaneous availabilities. In todays’ society a million isn’t what it used to be. Our world has evolved; everything is expeditious, imperious, and progressive. People and companies are always trying to dominate each other, and why wouldn’t they? It is a ‘click delete click’ world. A topic is no longer news worthy for breaking Olympic records or being a hero, unless it is a Wednesday and you’re on the fifth page of Yahoo News, and even then it is scarce. Front monitor, prime spot, on your internet network news sites are stories like; who has the new break through website, what is going on in the dot com world today, and best of all records set for the fastest texter! News sites like CNN, BBC, and NPR share this kind of news only in a small section of their pages. The news broad casted on these types of websites pertains to things affecting the world through politics, environment, and religion. Websites such as these are focused towards the small population of the world who actually understand what real news still is. It doesn’t matter that those areas of news are more important or impacting, what matters is popularity. More people get their news from gossip sites, Yahoo, Bing, and Google.The demographic spending most their time on the internet is young adults, teenagers, and adolescents. So what happens in a world full of this age group who absolutely can’t live without being connected to the internet at every second of their day? The answer is that the USA joins the billionaire’s club and “Big Five” European countries double their mobile advertising spending.

With the increased demand for applications on phones, and the demand for consistent connection with the internet, it comes to no surprise that advertising through mobile applications would sky rocket. Smaato Inc., the leading mobile ad optimizer and mobile advertising company, posted on their slide share what the future statistics are for the upcoming year and future ones to come. According to the slide, Morgan Stanley has stated, “Smart phone sales to pass computers in 2012.” The slide also reports from Merrill Lynch, “By 2013, mobile phones will over- take PCs’ as the most common Web access device worldwide.” And for this year’s forecast reported by Focus.com, “In 2011, more than 85% of handsets shipped globally are expected to include a browser.” So what exactly does this mean? The United States is now second in the world’s mobile advertising market, and in 2011 it has a 1.24 billion dollar expectancy in revenues. You better believe this trend is not going away. A company must now understand the way to advertise is through social networking sites, internet sources, and mobile apps.

There is not much you can’t do on the internet. The top ten mobile trends in consumer engagement recorded bydotopen.com are: apps, mobile social networking, augmented reality, the touch web, enhanced location awareness, internet of things, sensor networks, cellular broadband, recommendation technology, and virtual goods (micropayments). It would seem by reading this list that the citizens of the world are living their lives based on what the internet provides for them. à INSERT EPHIPHONY HERE. This is where marketing and advertising companies have opportunity to act as the brain of anyone who gets on the internet! It is what companies are providing for the world to see, that the world is seeing. It isn’t even about how a company or product is merchandised anymore, it is about how many different areas you can get your name seen by millions of people. People’s assiduous lives do not allow them to investigate much; they rely mainly on what the internet is telling them. If you buy ad space as a company and you invest the right way so that your ad shows up on the top of Google when someone is searching for something, 9 times out 10, it is going to be looked at first. If your ad is what it claims to be people are satisfied and there you go you gained what you set out to. The USmA, United States of Mobile Advertising, with Smaato Inc., reported that twelve million Americans have clicked on an ad and have purchased an item. Being prominent at advertising and marketing will always put you in the fore front, but only if you’re in the front of every pop-up, website ad, and top of search engines.