Interactive Ads

In the marketing and advertising world, magazine ads haven’t been making a mark. Social, mobile, and TV dominate the field, making them the David Beckham of advertising. While being seen is everything, some ads have come up with some witty ways to kick the ball right into your face.

Peugeot made 50,000 mini air bags for their safety campaign in Brazil’s Exame magazine, which inflated when you hit it. The talking ads by iPhone have been very popular on TV, but the ones released with four photos of journalistic predators on them require iPhone users to scan the QR code and placing it on the picture bring up the mouth of a journalist discussion what is really going on the nations news. An ad by Shikun and Binuy Solaria who produce green energy by using natural sunlight have an ad that is black and white and when put up to the sunlight changed into a multicolored splendor.

With the abundance of ads online, magazines ads have themselves versus a whole league of players. It is then the talent behind the companies, the ad agencies, which are responsible for putting products in magazines in the spotlight. It is creativity, functionality, and originality that will conquer these players, by standing out and looking smart. It has always been the recipe to come up with something catchy or audience geared in advertising, but with the mass overload due to our always expanding technologies, most ads go unnoticed. Americas are so conditioned not look over at the ads of the left of their computer screen because so many pop up that most are completely ignored. So your catchy ad that’s on the side on Facebook probably will not be as remembered as something like iPhone ad that is featured in magazines.

On top of being original and progressive with magazine ads, that are automatically going to drive memory of that product because of the live interaction, these ads are being used for some important topics. More people are going to find importance in an ad supporting safety, environmental technologies, and political issues, than they will in which color you can buy laptop skin in. It might be cool for the kids, but when it comes to adults they want quality and care in their concerns. There is a growing demand of interactive products and  these ads are right up the alley leading towards what’s in store for the future.